Get ready to learn skills that can be polished and honed to perfection. Get media savvy, and media ready. We’ll spend the day together, and by the time we’re done you’ll be ready to face any journalist. I’ll show you how to: 

• Ensure memorable messages that reach the audience for which they are intended.
• From online to print, TV and radio – unlock the challenges and advantages of each medium.
• Understand what the media are looking for when they invite your staff to be interviewed.
• Learn how to craft answers based on your core corporate values.
• What is bridging? When to use it, and how to use it
• Recognise how non-verbal communication can reinforce your message
• Prepare for media encounters with simulated interviews with a camera crew, which are recorded for playback and analysis of substance, style and delivery.
• Constructive feedback and evaluation of levels of competency, with recommendations as to further coaching if needed